The Red Cross brought in an AT&T exec as CEO and now it's a national disaster

In 2008, the Red Cross was a dysfunctional mess, so it hired on Gail McGovern, an AT&T exec and Harvard Business School prof, who parachuted in a group of other AT&T alums to oversee a program of rigid, centralized control; mass layoffs;secrecy and funny accounting, an emphasis on "branding"; and a collapse in volunteer morale and public reputation for one of America's most respected charities. (more…)