The story behind the Coke bottle's curves

In 1915, Swedish glass blower Alexander Samuelson designed the iconic Coca-Cola bottle. The form was inspired by the cocoa bean, while integrating the grooves in the glass apparently made it possible to patent the bottle design. Back then, it was referred to as the “hobbleskirt” bottle due to its similarity to a style of skirt worn at the time. Then in the 1920s, a magazine referred to it as the "Mae West" after the actress's figure.

"The Coca-Cola Bottle: Lasting Design" (Juxtapoz)

"The Story of the Coca-Cola Bottle" (Coca-Cola)